Our Story

IN ORDER TO BE IRREPLACEABLE ONE MUST ALWAYS BE DIFFERENT

-COCO CHANEL

An Idea is Born...

Catharina Levine

When Cathy Levine launched clothing and accessories boutique i-elle in the late 1970s, she was determined to create a business that would last. Nearly forty years later, her legacy lives on in the very location it started: Yountville’s V-Marketplace.

Always dedicated to providing a memorable customer experience, Cathy put her heart and soul into curating a classic yet contemporary item assortment. She personally chose every single piece with her loyal clientele in mind. Women of all ages and origins returned to i-elle year after year knowing that they could always find something they hadn’t known was missing from their closets. With a discerning eye for quality, fit, and timelessness, i-elle distinguished itself among the rest, and Cathy emerged as a proven mainstay of Napa Valley small business.

Our Owner

Chelsea Cortese

The amount of care taken in every element of the business continues on in Cathy’s daughter and now owner, Chelsea Cortese. Chelsea took the reigns in late 2015 intent on continuing her mother’s legacy of next-level determination. She laughs to herself when she says, “I was conceived into this business.” And she was. Her childhood was spent working in the store and watching her mom—the ins and outs of retail were transferred one hour at a time over several decades—an unparalleled education.

And so today, i-elle forges ahead intent on promoting its values of style, grace, service, and optimism. The team is excited to see what is to come, and they are ready to greet you and your shopping needs as they would a longtime friend. Cathy would approve.

Why Us?

At I-ELLE our customers can expect a truly unique shopping experience. We have an incredibly well educated staff on style, fit, fabric and color. Our customers get one-on-one attention from the moment they walk through the door. We believe in customer service and strive to make your shopping experience truly special by providing a beautiful environment to shop in. 

Personal Shoppers

A unique Service

We have an expertly trained staff who know color, fit and style. We offer many services including wardrobe consulting, personal style and so much more. We offer in-store and in-home consulting to suit all your clothing needs. We also offer private after hours shopping for those who want the exclusive personal shopping experience.

Owners Pick Box

Direct to You Wardrobe Service

Live out of town but want to continue your I-ELLE experience? We have your solution! At I-ELLE we offer an exclusive program for our out of town customers. Our owner will hand pick outfits for you based on your preferences and ship them right to your door. Keep what you love, return what you don't.